In a recent AAOE blog feature, Venel shares how orthopaedic practices can capitalize on the deductible reset and avoid the traditional quarter 1 slowdown. Schedule a discussion with Venel to learn how this strategy can work for your practice.

As you can imagine, for over 36 years we've seen countless marketing campaigns that looked impressive on paper but delivered disappointing results. The reason? Most practices jump straight to tactics without establishing a solid strategic foundation.

At the heart of every top-tier orthopaedic practice lies a singular, defining focus—one so deeply ingrained in the culture and organizational DNA that it often goes unrecognized. This focus is not merely on patient care, although exceptional care is certainly a byproduct. Nor is the focus solely on ancillary revenue, strategic contracting, or streamlined access, despite the undeniable importance of these elements.