VENEL INSIGHTS
35+ Years of Experiences & Lessons
Many of the insights shared below come directly from Venel’s daily interaction with our business-minded client partners. Each day, our clients freely share their challenges, trust us to work closely with them in designing solutions, and allow us to share in their successes. These experiences and lessons have afforded us the opportunity to share our insights with you.
Thriving Orthopaedic Leadership
When we look at orthopaedic practices that are out-performing their competitors, we see a number of characteristics that are directly driven by the leadership of the practice.
Individual Vs. Group Orthopaedic Marketing
When doctors practice in a group setting, it has its advantages, and with those advantages, there are inherent challenges. Group decision-making leverages the strength of all partners and supports the organization, knowing some decisions can come at the expense and interest of any one individual doctor.
Measuring Orthopaedic Marketing Insights
If you and your doctors value real, tangible results, measurement must be fully integrated into your overall marketing strategy. With respect to execution, measurement needs to be defined up front as part of the plan, lest you arrive at the end of your efforts with no consistent and reliable data from which to evaluate and execute moving forward.
PUBLISHED ARTICLES
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Marketing in a Private Equity Environment
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Have Governance Documents on the Promotion of Cutting-Edge Treatments
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The Value of Being Named a ‘Top Doc’ in Your Area
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Determine the Value in Sponsorships
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How to Improve and Maintain a Positive Online Reputation
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Interactive Communications—Successes, Failures, and Insights for Orthopaedists