At the heart of every top-tier orthopaedic practice lies a singular, defining focus—one so deeply ingrained in the culture and organizational DNA that it often goes unrecognized. This focus is not merely on patient care, although exceptional care is certainly a byproduct. Nor is the focus solely on ancillary revenue, strategic contracting, or streamlined access, despite the undeniable importance of these elements.

Don't give in or up just yet! The third blog in our three-part series, "Misstep 3—Volume: Don't Just Get the Word Out—Help Them Choose," is here! This blog was created to help you avoid the same trap that other practices, with the utmost intentions, have fallen into when reviewing the numbers, strategizing payor contracts, and brainstorming ways to boost volumes. 2025 is yours for the taking, and we hope our 35+ years of insights can be the stepping stones you need for long-term success.

We hope you’re steadfast and committed to your 2025 objectives, not having lost sight in the rearview of all the great intentions you had planned to make this year better than the last. As promised, and while the topic is still fresh (hopefully), let’s jump into part 2 of a 3-part blog series centered around the unintentional missteps practices often make when hyperfocusing on cost cutting, reimbursements, and volumes—up next: reimbursements.