VENEL INSIGHTS
35+ Years of Experiences & Lessons
Many of the insights shared below come directly from Venel’s daily interaction with our business-minded client partners. Each day, our clients freely share their challenges, trust us to work closely with them in designing solutions, and allow us to share in their successes. These experiences and lessons have afforded us the opportunity to share our insights with you.
Know What to Expect With 2025 Patient Volumes
For many orthopaedic providers, 2024 has been a year of surprises in patient volume. This fall in particular, even some of the busiest surgeons in the country saw an unexpected dip in patient visits with no clear explanation beyond potential economic factors and the looming presidential election.
The Dilemma: Hire or Outsource Marketing?
It’s a pivotal time. Your marketing director just gave notice, and now you’re left with all the activity they were managing for the practice. The marketing efforts and campaigns that are in place are now up in the air, leaving you to decide what’s next. Do we hire, or do we outsource? Or both?
So The New Doctor Is Here, Now What?
In the rush of trying to meet the demand to recruit future partners, many practices move too quickly through the planning process for a new doctor, only to regret not having taken the time to set expectations for the new hire—as well as current partners.
PUBLISHED ARTICLES
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Marketing in a Private Equity Environment
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Have Governance Documents on the Promotion of Cutting-Edge Treatments
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The Value of Being Named a ‘Top Doc’ in Your Area
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Determine the Value in Sponsorships
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How to Improve and Maintain a Positive Online Reputation
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Interactive Communications—Successes, Failures, and Insights for Orthopaedists