New Year, Sharper Pencil—Pt. 2 of 3
We hope you’re steadfast and committed to your 2025 objectives, not having lost sight in the rearview of all the great intentions you had planned to make this year better than the last. As promised, and while the topic is still fresh (hopefully), let’s jump into part 2 of a 3-part blog series centered around the unintentional missteps practices often make when hyperfocusing on cost cutting, reimbursements, and volumes—up next: reimbursements.
P.S. Click here if you missed Misstep 1— Costs: Stop Buying What People Are Selling
Misstep 2—Reimbursement: Remember, It Is Still About Choice
While payors are steadily introducing value-based care models, the reality is that roughly 95% of reimbursement remains tied to volume—cases and codes. Although programs like bundled payments or value metrics are gaining traction, practice revenue and provider compensation are still largely dependent on one key factor: patient choice.
Bundled payment models may increase reimbursement for certain cases, but if a patient chooses a competitor, your reimbursement is zero. Focusing solely on value-based programs while ignoring strategies that influence patient choice is shortsighted. Success comes from striking a balance—aligning with emerging reimbursement models while prioritizing efforts to attract and retain the right patients. In 2025, ensuring patients choose your practice will remain the most critical driver of financial growth and stability.
Keep 2025 going in the right direction—schedule a discussion with Venel and learn more about our patient-growth approach to marketing orthopaedics.
About Venel
Venel provides business-minded orthopaedic practices with unmatched business development and marketing expertise. Venel provides each exclusive market client with an annual documented return on investment, orthopaedic-specific innovations, and a clear, competitive advantage. Venel is also the only full-service marketing firm to be an American Alliance of Orthopaedic Executives Peer Reviewed partner. Since 1989, Venel has been solely dedicated to the marketing, promotion, and communication of orthopaedic practices and their surgeons.
LEARN MORE
To contact Venel, please complete the form below.