New Year, Sharper Pencil—Pt. 1 of 3
It’s 2025—time for a fresh start, a new outlook, and a better way of doing business, right? The harsh reality is that the problems you left behind in 2024 may still be waiting for you in the new calendar year. For many orthopaedic practices, the new year begins with reviewing the numbers, strategizing payor contracts, and brainstorming ways to boost volumes. Yet, too often, practices fall into the same traps that have hindered growth in years past.
In this three-part blog series, we’ll dive into the unintentional missteps practices often make when hyperfocusing on cost cutting, reimbursements, and volumes, starting with the first, cost cutting.
Misstep 1—Costs: Stop Buying What People Are Selling
One of the most common mistakes orthopaedic practices make is investing in prepackaged sponsorships, random advertising deals, or media offerings that deliver little to no return. While tempting, these advertisers are selling what they have and not what you need. There is no question they are easy to implement and give a false sense of productivity, but years of Venel tracking these strategies have shown that most fail to generate a single patient.
Instead of pursuing easy but ineffective solutions, prioritize initiatives that align with your goals and deliver real value to patients and referral sources. Focus on targeted, strategic investments that drive measurable results. And if you find that the Practice is still tempted by flashy opportunities this year, note that you’re better off redirecting those funds toward a charitable cause—one that will yield a greater impact for your practice and your community.
Get 2025 going in the right direction—schedule a discussion with Venel and learn more about our patient-growth approach to marketing orthopaedics.
About Venel
Venel provides business-minded orthopaedic practices with unmatched business development and marketing expertise. Venel provides each exclusive market client with an annual documented return on investment, orthopaedic-specific innovations, and a clear, competitive advantage. Venel is also the only full-service marketing firm to be an American Alliance of Orthopaedic Executives Peer Reviewed partner. Since 1989, Venel has been solely dedicated to the marketing, promotion, and communication of orthopaedic practices and their surgeons.
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