RESULTS
Whether you're looking to outpace large health systems or reclaim market share, our experience guiding orthopaedic practices nationwide for over 35 years puts us in a unique position to help you grow efficiently and effectively. And—we come highly (100%) recommended by your peers through AAOE’s Peer Review Program.
STRATEGIC PATIENT GROWTH
BACKED BY DATA—AND YOUR PEERS
At Venel, we don’t just help orthopaedic practices grow—
we grow with them.
Thanks to our commitment to data that drives the right marketing strategies, our continuous innovation, and an unwavering commitment to results, our latest American Alliance of Orthopaedic Executives (AAOE) Peer Review score speaks for us!
In today’s competitive orthopaedic landscape, standing still means falling behind. At Venel, we partner exclusively with orthopaedic practices to drive measurable patient growth using proven, data-driven marketing strategies.
We go beyond traditional marketing—combining market research, analytics, and proprietary tracking tools to develop proven and customized growth plans that increase patient volume, elevate your brand, and enhance your bottom line.
IT’S MORE THAN MARKETING—IT’S A STRATEGY FOR SUSTAINABLE GROWTH
See Results From Our Latest Case Studies
OVERVIEW
A 17-doctor Practice with five locations, located in the southeast, was experiencing increased competition from several larger groups outside of their primary market. Their objective was to maintain their 35-year market position and grow it without spending significantly more on marketing.
RESULTS
15% Growth in Unique Patient Volume
As a result of Venel-driven strategies over the course of a 12-month period.Now Recognized as Region’s Most Preferred
Measured through an independent market research study into 200 regional households.15% Increase in Market Awareness
Determined through an independent market research study into 200 regional households.478% Documented Return on Investment
Through Venel’s proprietary tracking, call recording, and EMR integration.
OVERVIEW
A 25-doctor Practice with four locations, two ASCs, and a new additional location close to opening was experiencing heavy competition from large health systems. The Practice was looking to grow their patient volume while cutting marketing expenses.
RESULTS
15% Decrease in Marketing Expenses ($250K)
Venel assessed all marketing expenditures and eliminated ineffective spending.12.6% Increase in Unique Patient Volume
As a result of Venel-driven strategies over the course of an 18-month period.20% Increase in Practice Receipts
Through improved payor mix, increased volume and growth in service offerings.193% Documented Return on Investment
Through Venel’s proprietary tracking, call recording, and EMR integration.
WHAT OUR CLIENT PARTNERS ARE SAYING
“Venel is very responsive. If we have those interesting things happen to us, we can go to Venel right away, and they are right there ready to act. Venel also knows what’s being marketed in orthopaedics across the country, so they have a great understanding of what the trends are and how people are saying things. We’re not just talking to somebody who markets widgets. We’re talking to somebody who markets orthopaedics.”
– VENEL CLIENT PARTNER
“Venel provides marketing resources that I can't get anywhere else. I can pick up the phone and present a broad range of issues or challenges, and Venel delivers insights, data and, in some cases, even example solutions. Venel executes, communicates, and tracks results. They put me and my doctors in an advisory role as they execute all of our marketing needs. Whether it is filling open capacity or growing new doctors' practices, Venel is an important, orthopaedic-focused resource we depend on.”
– JOE CLARK, CEO
“Helping us drive volume to practices that aren’t busy enough seems to be one of our biggest focuses, but it’s also important. The website design and the look and feel of the Practice. But I think the value is that I can just pick up the phone and ask for something or ask to evaluate something. The responses are usually very thoughtful and very focused on orthopaedics. Those are the things I wouldn’t get anywhere else.”
– VENEL CLIENT PARTNER
“There are the things that I think Venel does that are the most immediately needed by our Practice, or any practice, and there are the things which I feel like Venel has done, which I value more or appreciate more because I don't think that I could have gotten that information necessarily from either a non-orthopaedic group or from a high school kid who was good with social media that was just posting things.
“On the one hand I would say, Venel is the only marketing company that our Practice uses. So, maintenance of our website and maintenance of all of our published logo-stamped communications is clearly very important. That's what we pay for. But Venel has given information that allows me to be more introspective about my practice of medicine or my company's Practice. I think that's been very helpful.
“When Venel gives us feedback about the customer service training, I think that's a big value that goes beyond just marketing, and it gives us insight from patients and Venel gathers that data. Which is hard to get.
– VENEL CLIENT PARTNER
“Venel is the total package when it comes to marketing: a ‘one-stop shop’!”
– VENEL CLIENT PARTNER
“You only do orthopaedics. And the quality of things that you guys put out to us—it's not this nonstop back and forth between us—tweak this, tweak that. No, I think we work well together because you hear what we're saying, and you produce it.”
– VENEL CLIENT PARTNER
“Venel is thoughtful, forward-thinking strategically, flexible, and timely with respect to our doctors and our Practice.”
– INDEPENDENT SURVEY
“Venel has given us insight about the market. Venel has given us feedback, kind of comparing what you see in the market and on the internet, between us and a competitor. We see their television commercials, and we see their little inflatable footballs that get passed out at every game and we think, ‘Man, their marketing is just top-notch.’ When in fact, you search for us on the internet, there are a lot of things that are optimized that we wouldn't be able to see or understand.
“Venel has given us insight into other things. Like when we've asked for information about our urgent cares, versus physician referrals, versus street walk-ins, and where our patients come from, that demographic of where we should be focusing. I think that has really helped us. We've learned, for instance, that our urgent cares are such a big source of new and unique patients.
“In terms of what Venel does, we're paying for the front end, putting the Practice logo and name out there, but in terms of the value of an orthopaedic marketing group, I think some of the insights into our Practice are valuable.”
– VENEL CLIENT PARTNER