Know What to Expect With 2025 Patient Volumes
For many orthopaedic providers, 2024 has been a year of surprises in patient volume. This fall in particular, even some of the busiest surgeons in the country saw an unexpected dip in patient visits with no clear explanation beyond potential economic factors and the looming presidential election.
Now, as December starts, things are picking back up. Patients are meeting their deductibles, surgeries are filling up the calendar, and surgeons are finally seeing their schedules return to normal levels. Certainly a relief for practices and surgeons alike!
But with the end of the year will come the notorious first quarter lull, when deductibles reset, patient visits decrease, and frustrations rise. This cycle is all too familiar for orthopaedic practices: first-quarter drops are common, predictable, and can feel like an annual setback. Yet, there’s a way to reduce the impact by taking a proactive approach in the fourth quarter. We can’t control when patients need care or when deductibles reset, but we can control how we prepare and adapt to these patterns.
Working with thousands of orthopaedic practices across the country for over 35 years, Venel knows the strategic steps that help buffer against the first-quarter dip. It starts with early planning—well before January arrives. It requires pausing to analyze data, conducting the right research, and crafting a plan. And most importantly, it involves positioning your practice with a compelling message that differentiates you from your competitors before they do. They’re likely facing the same challenges this coming quarter, but the question is: who will be better prepared to navigate them?
Venel works exclusively with orthopaedic practices nationwide, tailoring strategies to drive real patient growth. Unlike traditional agencies, we deliver focused results for less investment, with the added benefit of being the most comprehensive patient-growth leader in the country. Why settle for standard?
Let's start planning for a successful year ahead! Schedule a discussion with Venel and learn more about our patient growth approach to marketing orthopaedics.
About Venel
Venel provides business-minded orthopaedic practices with unmatched business development and marketing expertise. Venel provides each exclusive market client with an annual documented return on investment, orthopaedic-specific innovations, and a clear, competitive advantage. Venel is also the only full-service marketing firm to be an American Association of Orthopaedic Executives Peer Reviewed partner. Since 1989, Venel has been solely dedicated to the marketing, promotion, and communication of orthopaedic practices and their surgeons.
To learn more about Venel's patient growth marketing approach, watch this video on our website.
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