The Dilemma: Hire or Outsource Marketing?
It’s a pivotal time. Your marketing director just gave notice, and now you’re left with all the activity they were managing for the practice. The marketing efforts and campaigns that are in place are now up in the air, leaving you to decide what’s next. Do we hire, or do we outsource? Or both?
Unfortunately, practices face this dilemma often, maybe too often. And while time is of the essence, making the right hire is too, so taking the opportunity now to look up and around can have its advantages.
At Venel, we understand that there is no one-size-fits-all approach, and as such, we’ve shared responsibilities with internal marketing directors, specialized vendors, and even entire marketing teams. In our experience in leading growth-oriented groups, it’s best to determine what works best for your Practice by first understanding what you need, what your patients need from you, and how you fit in the market.
First, do you have data that points you in the right direction and can help you determine what resources are needed? Great execution requires a plan. If there is no plan, there’s no need for execution. Sure, you could find and replace, but if you find yourself in a constant turnover situation, is it the hire or the objectives? Or lack thereof?
Second, be strategic. In some cases, the choice isn’t one or the other, it may be how you use the talent and resources available to you. Groups that put patient growth first find value in a deep bench with an agency partner that can offer:
Access to the latest tools and strategies
Service and communication innovations
Greater results for less
Objectivity
Flexibility with shifting priorities and needs
Expertise from years of experience
Access to broad talent
Lower overall costs
Integration across mediums
Reduced turnover risk
Measurable results
Crisis management and strategic support
Benchmarking and industry insights
By creating the right partnerships, you can be sure that your Practice’s marketing strategy is not only cost-effective but also forward-thinking. The best agencies provide measurable results, deliver on your objectives, and bring the objectivity and expertise you need to succeed in a competitive market. Whether you choose to outsource entirely or collaborate in a hybrid scenario, having the right partner is essential to driving long-term patient growth.
Let's get started. Schedule a discussion with Venel and learn more about our patient growth approach to marketing orthopaedics.
About Venel
Venel provides business-minded orthopaedic practices with unmatched business development and marketing expertise. Venel provides each exclusive market client with an annual documented return on investment, orthopaedic-specific innovations, and a clear, competitive advantage. Venel is also the only full-service marketing firm to be an American Association of Orthopaedic Executives Peer Reviewed partner. Since 1989, Venel has been solely dedicated to the marketing, promotion, and communication of orthopaedic practices and their surgeons.
To learn more about Venel's patient growth marketing approach, watch this video on our website.
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