So The New Doctor Is Here, Now What?
In the rush of trying to meet the demand to recruit future partners, many practices move too quickly through the planning process for a new doctor, only to regret not having taken the time to set expectations for the new hire—as well as current partners.
Failure to do so often leads to frustration and disappointment, and in some cases, threatening feelings as the new provider’s schedule doesn’t fill as fast, the recruit questions his/her decision, and current partners start to wonder how much of their own practice may suffer if the new doctor gets busy?
There is no question there was a need for the hire, but did you plan adequately for their arrival? Establish expectations and benchmarks with the recruit? Or, possibly and more importantly, set expectations with current partners of what the practice is willing to do on his/her behalf?
‘Tis the season for recruitment and while many practices nationwide are expecting their new hires within the next 60 days—many have failed to put that new hire and the practice in the best position to be as successful as possible in their first 90 days with the group.
Exclusively for over 35 years, Venel has pioneered patient-growth strategies for orthopaedic practices nationwide, guiding thousands of orthopaedic surgeons through intricate discussions on business development, strategic practice positioning, and tactical execution that fosters sustainable growth year after year. This includes onboarding: when to do it, how to do it, and how to be successful with it.
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Article also featured in American Alliance of Orthopaedic Executives (AAOE) Weekly Newsletter:
https://www.aaoe.net/news/successfully-onboarding-a-new-provider
About Venel
Venel provides business-minded orthopaedic practices with unmatched business development and marketing expertise. Venel provides each exclusive market client with an annual documented return on investment, orthopaedic-specific innovations, and a clear, competitive advantage. Venel is also the only full-service marketing firm to be an American Association of Orthopaedic Executives Peer Reviewed partner. Since 1989, Venel has been solely dedicated to the marketing, promotion, and communication of orthopaedic practices and their surgeons.
To learn more about Venel's patient growth marketing approach, watch this video on our website.
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