Learn What Truly Distinguishes Leading Practices
At the heart of every top-tier orthopaedic practice lies a singular, defining focus—one so deeply ingrained in the culture and organizational DNA that it often goes unrecognized. This focus is not merely on patient care, although exceptional care is certainly a by-product. Nor is the focus solely on ancillary revenue, strategic contracting, or streamlined access, despite the undeniable importance of these elements.
So, what is it?
What truly sets the best practices apart is their deliberate and natural emphasis on people—at every level. From leadership and management to staff and patients, the most successful practices operate as if they are in the business of people, with musculoskeletal care as the service they provide. This distinction is critical, as it shifts the practice's mindset from merely running a healthcare business to building genuine human connections.
Joints and bones do not make decisions. People do. Rotator cuff tears and ankle fractures do not generate referrals. People do. Practices that prioritize genuine human connections and invest time and attention in their people inevitably see more patients, more referrals, and greater success—and spend less doing so.
Here are six indicators that your Practice is making progress toward service excellence:
Leadership consistently reinforces the importance of service excellence with staff.
Exceptional service is modeled by Practice leaders at every opportunity.
Regular inspections and evaluations of service standards are conducted.
Service excellence is incorporated into staff performance reviews.
Practice administrators are evaluated and potentially compensated based on service excellence.
A dedicated partner or leader drives the service excellence initiative.
While marketing dollars and strategy may drive patients in, your patient service retains and grows them. Ready to learn why more than half of Venel’s client partners are the most preferred orthopaedic practices in their regions? Schedule a discussion today.
About Venel
Venel provides business-minded orthopaedic practices with unmatched business development and marketing expertise. Venel provides each exclusive market client with an annual documented return on investment, orthopaedic-specific innovations, and a clear, competitive advantage. Venel is also the only full-service marketing firm to be an American Alliance of Orthopaedic Executives Peer Reviewed partner. Since 1989, Venel has been solely dedicated to the marketing, promotion, and communication of orthopaedic practices and their surgeons.
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