VENEL INSIGHTS
35+ Years of Experiences & Lessons
Many of the insights shared below come directly from Venel’s daily interaction with our business-minded client partners. Each day, our clients freely share their challenges, trust us to work closely with them in designing solutions, and allow us to share in their successes. These experiences and lessons have afforded us the opportunity to share our insights with you.
New Year, Sharper Pencil—Pt. 1 of 3
It’s 2025—time for a fresh start, a new outlook, and a better way of doing business, right? The harsh reality is that the problems you left behind in 2024 may still be waiting for you in the new calendar year. For many orthopaedic practices, the new year begins with reviewing the numbers, strategizing payor contracts, and brainstorming ways to boost volumes. Yet, too often, practices fall into the same traps that have hindered growth in years past.
Know What to Expect With 2025 Patient Volumes
For many orthopaedic providers, 2024 has been a year of surprises in patient volume. This fall in particular, even some of the busiest surgeons in the country saw an unexpected dip in patient visits with no clear explanation beyond potential economic factors and the looming presidential election.
The Dilemma: Hire or Outsource Marketing?
It’s a pivotal time. Your marketing director just gave notice, and now you’re left with all the activity they were managing for the practice. The marketing efforts and campaigns that are in place are now up in the air, leaving you to decide what’s next. Do we hire, or do we outsource? Or both?
PUBLISHED ARTICLES
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Marketing in a Private Equity Environment
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Have Governance Documents on the Promotion of Cutting-Edge Treatments
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The Value of Being Named a ‘Top Doc’ in Your Area
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Determine the Value in Sponsorships
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How to Improve and Maintain a Positive Online Reputation
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Interactive Communications—Successes, Failures, and Insights for Orthopaedists