VENEL INSIGHTS
35+ Years of Experiences & Lessons
Many of the insights shared below come directly from Venel’s daily interaction with our business-minded client partners. Each day, our clients freely share their challenges, trust us to work closely with them in designing solutions, and allow us to share in their successes. These experiences and lessons have afforded us the opportunity to share our insights with you.
So The New Doctor Is Here, Now What?
In the rush of trying to meet the demand to recruit future partners, many practices move too quickly through the planning process for a new doctor, only to regret not having taken the time to set expectations for the new hire—as well as current partners.
Marketing Budgets: What Should You Spend?
When we sit down with practices new to the unique way Venel looks at marketing, one of the first questions we often hear is, “What should our marketing budget be?” Most practices expect to hear us provide a dollar range or an industry standard, but at Venel, we look at this very differently.
When to Plan Your Practice’s Marketing
The best time to develop an agreed-upon strategic marketing plan and begin executing it was 12 months ago—12 months before you needed it.
Most practices engage in strategic marketing when their backs are to the wall: Their competition has been gaining ground with no response, a new surgeon is arriving in the market, volumes are dropping, or the hospital has just announced new orthopaedic providers.
PUBLISHED ARTICLES
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Marketing in a Private Equity Environment
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Have Governance Documents on the Promotion of Cutting-Edge Treatments
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The Value of Being Named a ‘Top Doc’ in Your Area
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Determine the Value in Sponsorships
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How to Improve and Maintain a Positive Online Reputation
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Interactive Communications—Successes, Failures, and Insights for Orthopaedists