Your Practice’s and doctors’ online reputations—the reviews that are available online—reflect only a small segment of your patient volume. In most cases, this is less than 1 percent. Often massaged by masking poor reviews and highlighting positive ones, this view of your Practice is intentional to influence those patients online seeking care or reaffirming their decisions to see you.

As new social media platforms arrive on the scene, remember there are only a few that provide any real value to an orthopaedic Practice. More than likely, you or someone in your household is active on TikTok, the fastest-growing application in the country with a userbase nearing a billion.

As the sleepy sibling to the social network giant Facebook, Instagram is taking the business world by storm. Visually driven and engagement-focused but intentionally built to keep you within the app by restricting the ability to link out, Instagram has several in the industry asking, “How do you know if one of the top-five most popular social networks is good for orthopaedics?”