THE PATIENT-GROWTH FIRM
EXCLUSIVE TO ORTHOPAEDICS

Trusted by More Orthopaedic Surgeons than Any Other Firm in the Country

PATIENT GROWTH IS A MEASURE OF PRACTICE SUCCESS.

It is the ability to attract and retain patients, and it is indicative of your reputation within the community you serve. Multifaceted patient growth is the result of strategic decisions regarding effective marketing, positive patient experiences, word-of-mouth referrals, expanded services, improved healthcare outcomes—and most importantly, how you leverage them together to establish a clear, competitive advantage in your market.

ABOUT VENEL

We provide the patient-growth strategies that win.

Exclusively for over 35 years, Venel has pioneered patient growth strategies for orthopaedic practices nationwide, guiding thousands of orthopaedic surgeons through intricate discussions on business development, strategic practice positioning, and tactical execution to foster sustainable growth year after year.

By keeping competition at bay, solidifying a competitive advantage position for each Venel client, and eliminating fear-driven reactions to market shifts, Venel client partners are thriving.

This is how—at Venel, leadership is not just a choice; it's our commitment. We lead our client partners with our research on what influences a patient’s and a referral source’s decision to choose an orthopaedist, the expertise and experience to do just that, and execute results-driven patient growth marketing strategies that document a return on investment for each of our client partners.

This is why our client partners, on average, experience a 13% increase in patient volume.

THE GROWTH PRESCRIPTION

More Than Half of Our Client Partners are the Most Preferred Orthopaedic Practices in Their Regions.

Achieving results is contingent upon executing the right plan that meets your objectives and that of your market and current patient base helping to attract new while retaining current patients. At Venel, our client partners find value in a planning process that assesses their market, including their competitors, and studies their patients. Establishing this baseline leads to a strategic patient growth marketing plan that is designed, from the start, to produce tangible outcomes that translate to patient growth.

As a full-service marketing firm with patient growth experts and unmatched resources, Venel is dedicated to supporting our clients with a comprehensive suite of proven patient growth strategies and tools, including our custom-built proprietary platforms. These platforms are explicitly tailored to meet the unique needs of orthopaedic practices and their target audiences, ensuring optimal effectiveness in driving patient growth.

“Venel provides marketing resources that I can't get anywhere else. I can pick up the phone and present a broad range of issues or challenges, and Venel delivers insights, data and, in some cases, even example solutions. Venel executes, communicates, and tracks results. They put me and my doctors in an advisory role as they execute all of our marketing needs. Whether it is filling open capacity or growing new doctors' practices, Venel is an important, orthopaedic-focused resource we depend on.” 

— JOE CLARK, CEO

LONGEST TENURE OF EXCLUSIVE CLIENT PARTNERS

Venel Works Exclusively With One Practice Per Market Area and, on Average, for 10+ Years.

At Venel, you're integrated into a network of like-minded, noncompeting orthopaedic practices. This exclusive partnership with Venel guarantees access to invaluable resources, talents, and insights to boost your practice's growth, opportunities to sidestep less beneficial ventures, and immediate access to cutting-edge innovations.

Located over four time zones, our client partners are both business-minded and growth-oriented and understand the true value of strategic marketing focused on patient growth.

CUSTOM-BUILT INNOVATIONS

Exclusively for Orthopaedics & Only Available at Venel

No one knows how to grow an orthopaedic practice better than Venel. Our ongoing research in orthopaedic patient decision-making identifies and develops new innovations to help orthopaedics practices win. Our proprietary platforms are designed around specific marketing, communication, and patient acquisition opportunities to support practices with traditional marketing communications, online patient acquisition and engagement, and reaching the right target audiences. These platforms are critical elements in driving the right results as well as documenting a return on objective and return on investment.

Utilizing Venel’s integrated proprietary platforms ensure that each practice initiative supports the overarching strategy and objective while lessening the demands on your time, talent, and resources, creating a clear, competitive advantage for the practice over your competition. 

RESEARCH

Market Research
Patient Studies
Referral Source Studies
Patient Tracking
Interactive Reporting
Return on Investment

PLANNING

Strategic Planning
Business Intelligence
Subspecialty Planning
New Provider Planning
Location Planning
Access Planning

EXECUTION

Design, Interactive & Print
Website Development
SEO/SEM Local Search
Social Media Management
Practice Communications

INNOVATIONS

Reputation Management
Referral Source Communication
Patient Service Training
Patient Education
Select Audience Marketing
Subspecialty Resources
Proprietary Referral Databases
Sports Medicine Assets

We wrote the book on how to strategically and effectively market an orthopaedic practice.

Venel’s Alignment Has Helped Thousands of Orthopaedists Around the World.


Combining our continual research in what, when, how, and why patients choose an orthopaedist with our 30-plus years of experience and insights, Venel drafted Alignment 2.0 to help practices like yours best differentiate themselves and the pitfalls to avoid—helping you understand what a clear, competitive advantage in your marketplace looks like.

  • “Marketing medical practices well is very difficult, and the knowledge to do it efficiently is difficult for even large (20 MDs) and smaller groups. From websites, social media, and print ads to marketing collateral, rating reviews, and general community awareness, Venel can replace multiple vendors to do all the work.”

    AAOE PEER REVIEWED

  • Venel is thoughtful, forward-thinking strategically, flexible, and timely with respect to our doctors and our Practice.

    INDEPENDENT SURVEY

  • “Venel brings a highly measurable modern/digital approach to marketing and branding but also has a deep bench for traditional marketing routes. They were able to significantly improve our branding, brand awareness, and competitive edge in our highly competitive market.”

    AAOE PEER REVIEWED

VENEL INSIGHTS

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It Is Time to Get Serious

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WINNING STARTS HERE

To contact Venel, please complete the form below, and we will contact you directly.